Kelly Perdew

RotoHog Forms Strategic Partnership with NASCAR.COM, to Create and Implement Fantasy Stock Exchange Game

One of America’s fastest-growing game developers to build a state of the art fantasy stock exchange game for America’s premier sport for brand activation and fan involvement

LOS ANGELES, CA—(February 4, 2010) RotoHog, one of the fastest-growing and most innovative fantasy sports operators and game developers for major brands and professional sports, today announced that they have formed a strategic partnership with NASCAR.COM. RotoHog has built a fantasy exchange game that will begin in February with the NASCAR Sprint Cup Series at Daytona. NASCAR.COM is part of Turner Sports.

“There is perhaps no sport that has a more passionate and dedicated following than NASCAR.COM, and we think that the fans will take to this exchange game like no other application in the sport,” said Kelly Perdew, CEO of RotoHog. “NASCAR.COM Stock Exchange is about being able to buy and sell drivers as you build and rotate your own team each week to compete for fantasy points. Just like a stock ticker, RotoHog’s Sports Market Ticker™ shows live pricing movements of the drivers based on the drivers’ supply and demand and provides a real-time indicator of the fan favorites in the game.” To explore or sign up for the game, visit http://fantasy2.nascar.com/xm

ABOUT ROTOHOG

RotoHog builds powerful, award-winning games around any set of structured data (statistics, website activity, appearances on magazine covers, ticket sales, song downloads, etc.) for media partners such as Disney/ABC, NBA.com, NASCAR.COM, Sporting News, Turner Digital, Military.com, The Los Angeles Times, Pro Football Weekly, AVP, Fox Sports International, GoDaddy, and LG Electronics. Their gaming platform allows major brands and media companies to engage and monetize their audiences via a GaaS (Games as a Service) model. RotoHog is privately held, and based in Los Angeles, CA. Investors include Allen & Co, Mission Ventures, DFJ Dragon and Sports Capital Partners Worldwide.

For more information on RotoHog or having games designed and built, please visit www.rotohog.com

Media Contact:
Joe Favorito
RotoHog
917-566-8345
Fatherknickerbocker1@yahoo.com

By ERIC FISHER
Staff writer
Published June 08, 2009 : Page 27

See full article here.

Fantasy outfit RotoHog has struck a multiyear deal with Sporting News to power the media outlet’s suite of fantasy games.
Beginning with fantasy football this fall, Los Angeles-based RotoHog will develop and operate a set of free and fee-based fantasy games under the Sporting News brand for football, baseball, golf, hockey and motorsports. Of particular note is how the pact aims to extend Sporting News’ fantasy reach into social media and mobile networks, using technologies that allow assets from the games to be easily distributed from SportingNews.com onto platforms such as Facebook and the iPhone.

“In order to take our games to the next level, we wanted to align with somebody intensely focused on the space, was committed to a strong [business-to-business] solution, and wasn’t satisfied with developing the same old off-the-shelf products,” said Jeff Gerttula, vice president and general manager for online at Sporting News.

For RotoHog, the deal extends a run of activity this year that includes a somewhat similar deal with Fox Sports en Español, an alignment with ticketing outfit RazorGator, and the closing of a $2 million round of Series B venture capital funding. “This is a very strong testament to what we’re doing and the platform we’ve developed,” said Kelly Perdew, RotoHog chief executive. “We’re very excited to be partnering with an iconic brand like this and are pleased to be able to have good things like this happening in this economy.”

You can put this Sports Market Ticker(TM) anywhere! Just click “Settings” on the Ticker!

April 14, 2009

Dear Friends and Colleagues,

I hope you are doing well as baseball gets into full swing, the fantasy volleyball season begins and the NFL Draft starts getting hyped up. One thing we can say is that sports, although not recession-proof, continue to provide great entertainment and value for consumers, and that the fantasy and digital activation space today is what baseball cards and board games were for earlier generations.

For those of you who know me, you know how much I enjoy all the challenges of a start-up. I think that RotoHog and our recent work exemplify both the challenges and the successes of what can be accomplished in this sector. Below is a brief update of some of the success our team has accomplished in recent months, as we transitioned from being just an online fantasy game company to a brand that provides the best B2B platform for fantasy games and tools for providers in the space.

In the last few months RotoHog has:

1. Created an exciting NFL Playoff game for GoDaddy.com to launch their Super Bowl advertising platform, using Facebook as the driver.
2. Created the first-ever Spanish language baseball Stock Exchange game for Fox Sports En Espanol.
3. Implemented two very successful fantasy games for NBA.com, including our flagship product, the NBA Stock Exchange game. As part of this delivery we integrated with Turner Digital’s back end systems and provided a seamless single sign-on for fans.
4. Launched a first-of-its-kind fantasy game for AVP Pro Beach Volleyball on AVP.com.
5. Secured a partnership with Gatehouse Media to work with them on fantasy programming across all of their publications, including Pro Football Weekly.
6. Created a World Cup Soccer 2010 Qualifier Game on Facebook.
7. Opened a branded ticket shop with RazorGator, providing our partners with yet another opportunity to monetize within our customized fantasy games.
8. Launched our Sports Market Ticker™, an application that supplies fans with the derivative data from our stock exchange games just like a real stock ticker – player pricing movements, transaction volumes, etc… — for all the players in that sport league.
9. Successfully implemented a major integrated sponsorship with LG Electronics on our fantasy football stock exchange game.
10. Recruited the best technology and product team in the space made up of experts from the Gaming and Platform industries. Our platform offers multiple types of fantasy games that are easily adapted to different sports and brands with modular components to facilitate integration with partner web sites and international audiences. The technology is further designed for high reliability and scalability in a cost effective manner by using state-of-the art hardware and software development, deployment and operations technologies.
11. Secured an additional $2 Million in funding that will keep our business growing and thriving as we add new partners.
12. Re-branded and launched our B2B corporate site where you can track all of our progress at www.rotohog.com/corporate.

We are also honored to have been selected last week as one of the top 100 emerging companies in digital entertainment and the winner of the “Enabling Tools” category by the AlwaysOn Network. RotoHog beat out over 500 other companies to win the category in its first year of entry.

What I am hoping is that the success we have had with RotoHog is really a sign of both the economy turning around and the acknowledgement by the business community of what many have been saying for the past few years…that the ability to create efficient, monetizable platforms in the digital space, and then marry those platforms to major distribution partners is where the sports and entertainment world is going in order to connect with its fervent fan base.

All this is great news for our company, but we are just getting started and will continue to take an even bigger leadership position in the industry in the coming months, with new partnerships and more innovative deals. We want to thank you for your support and interest, and as always, if there is anything we can help you with, please let us know.

Regards,

Kelly

Kelly Perdew
CEO, RotoHog

We went live yesterday with our world renowned stock exchange baseball game for MLB:

1. Play in English on RotoHog!
2. Play in Spanish on Fox Espanol!

Check out our Sports Market Ticker to track your favorite players, watch list or roster…

One of America’s leading media distribution companies to provide official online fantasy baseball platform for one of the world’s preeminent Spanish-language sports portals

LOS ANGELES, CA—(March 19, 2009) RotoHog, the leading fantasy sports platform provider, today announced that it has formed an exclusive partnership with Fox Sports En Español to develop, deliver and operate a Spanish-language Stock Exchange Fantasy game for the 2009 Major League Baseball® season. Fox Sports En Español and Fox Sports Latin America (foxsportsla.msn.com) will make the game available to subscribers across 25 countries in North and South America and the Caribbean, making it one of the most widely distributed fantasy baseball platforms in the world. It also marks the first time that RotoHog’s critically acclaimed Stock Exchange product has been made available in Spanish.

“We are very excited to add Fox Sports En Español and Fox Sports Latin America to the growing list of leading media partners for whom RotoHog is now creating and implementing fantasy sports products,” said Kelly Perdew, CEO of RotoHog. “Fantasy baseball play in the Spanish-language marketplace is growing faster than any other sport in the space, and partnering with one of the world’s premier sports media companies to deliver the highest quality gaming experience to an ardent and loyal fan base is a huge opportunity for us.”

“Our users deserve added value, especially in the fantasy space for baseball, a sport which is followed passionately by US Hispanics,” said Carlos Chaves, Lead Product Manager for foxsportsla.msn.com. “RotoHog is a company with a proven track record of delivering the kind of innovative and exciting gaming experience that we hope will augment visitors’ engagement with our website and brand.”

The 2009 “Liga Fantástica de Béisbol” powered by RotoHog will be launched in mid-March, and will start play with the opening of the Major League Baseball season. The game will also feature RotoHog’s exclusive Sports Market Ticker™, which will allow Fox Sports en Español and Fox Sports Latin America users to access scrolling Stock Exchange player pricing information on their desktops, homepages, social networking websites, and mobile devices.

ABOUT ROTOHOG
RotoHog is the leading fantasy sports platform provider, with partners including NBA.com, Turner Digital, Pro Football Weekly, AVP, Fox Espanol, GoDaddy, and LG Electronics. RotoHog is privately held, and based in Los Angeles, CA. Investors include Allen & Co, DFJ DragonFund, Mission Ventures and Sports Capital Partners Worldwide.

For more information on RotoHog, please visit www.RotoHog.com/corporate.

ABOUT FOX SPORTS EN ESPAÑOL
Reaching more than 14 million cable and satellite households in the country, of which over 5 million are U.S. Hispanic Households, Fox Sports en Español is the leader in Spanish-language sports media. We feature premier soccer programming with exclusive coverage of the top leagues and tournaments in Latin America and Europe; coverage of the Major League Baseball regular season, All-Star Game, American League Championship Series and World Series; championship boxing and UFC® and mixed-martial arts across four compelling media platforms. With more than 1,600 hours of live and exclusive programming, a robust web site brimming with streaming video, portable content from FSE Móvil and the Fox Sports en Español Magazine, we are and will continue to be the first name in the U.S. Hispanic sports space.

Fox Sports en Español is distributed by Fox Cable Networks Group and operated by Fox Pan American Sports LLC, an international sports programming and production entity jointly owned by HM Capital Partners, LLC and News Corporation’s (NYSE: NWS) Fox Sports International. For more information, visit Fox Sports en Español online at foxsportsla.msn.com.

ABOUT FOX SPORTS LATIN AMERICA
Fox Sports Latin America is operated by Fox Pan American Sports LLC an international programming and producing sports entity property of HM Capital Parterns LLC and Fox Sports International [which belongs to FOX Entertainment Group (NYSE: FOX) de News Corporation (NYSE: NWS)]. For more information please go to www.foxsportsla.msn.com

©2009 Major League Baseball Properties, Inc. All rights reserved. Major League Baseball trademarks and copyrights are use with permission of the applicable MLB entities. All rights reserved.

MEDIA CONTACTS:
Joe Favorito
RotoHog
917-566-8345
jfavorito@rotohog.com

March 16, 2009: RotoHog, which operates and develops online fantasy sports games, today will officially launch a Spanish-language version of its “Stock Exchange Fantasy Baseball” for the 2009 MLB season. The effort is being done in alliance with Fox Sports En Español, which will make the game available to subscribers across 25 countries in North and South America and the Caribbean. Although other fantasy games targeting the Hispanic community have been around since 2000, this marks RotoHog’s first entry into the Hispanic fantasy sports market. “Fantasy baseball play in the Spanish-language marketplace is growing faster than any other sport in the space,” said Kelly Perdew, CEO of Los Angeles-based RotoHog. “And partnering with [Fox Sports En Español] to deliver the highest quality gaming experience to an ardent and loyal fan base is a huge opportunity for us.” Fantasy sports is a burgeoning $1.5 billion dollar industry. According to the Fantasy Sports Assn., 29.9 million people 12 and older in the U.S. and Canada participated in fantasy sports in 2007, up from 19.9 million in 2006. The 2009 Fox Español Stock Exchange Fantasy Baseball Game powered by RotoHog features RotoHog’s exclusive “sports market ticker,” which allows users to access scrolling Stock Exchange player pricing information on their desktops, homepages, social networking Web sites and mobile devices. RotoHog is also working on a new fantasy game with the Association of Volleyball Professionals and has deals with NBA.com, Turner Digital, Pro Football Weekly, GoDaddy, LG Electronics.
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