Kelly's Blog

Feb 06

RotoHog and NASCAR press release on strategic deal to power fantasy stock exchange

by Kelly Perdew Fantasy Sports, NASCAR,, Sports, Sports Market Ticker

RotoHog Forms Strategic Partnership with NASCAR.COM, to Create and Implement Fantasy Stock Exchange Game

One of America’s fastest-growing game developers to build a state of the art fantasy stock exchange game for America’s premier sport for brand activation and fan involvement

LOS ANGELES, CA—(February 4, 2010) RotoHog, one of the fastest-growing and most innovative fantasy sports operators and game developers for major brands and professional sports, today announced that they have formed a strategic partnership with NASCAR.COM. RotoHog has built a fantasy exchange game that will begin in February with the NASCAR Sprint Cup Series at Daytona. NASCAR.COM is part of Turner Sports.

“There is perhaps no sport that has a more passionate and dedicated following than NASCAR.COM, and we think that the fans will take to this exchange game like no other application in the sport,” said Kelly Perdew, CEO of RotoHog. “NASCAR.COM Stock Exchange is about being able to buy and sell drivers as you build and rotate your own team each week to compete for fantasy points. Just like a stock ticker, RotoHog’s Sports Market Ticker™ shows live pricing movements of the drivers based on the drivers’ supply and demand and provides a real-time indicator of the fan favorites in the game.” To explore or sign up for the game, visit


RotoHog builds powerful, award-winning games around any set of structured data (statistics, website activity, appearances on magazine covers, ticket sales, song downloads, etc.) for media partners such as Disney/ABC,, NASCAR.COM, Sporting News, Turner Digital,, The Los Angeles Times, Pro Football Weekly, AVP, Fox Sports International, GoDaddy, and LG Electronics. Their gaming platform allows major brands and media companies to engage and monetize their audiences via a GaaS (Games as a Service) model. RotoHog is privately held, and based in Los Angeles, CA. Investors include Allen & Co, Mission Ventures, DFJ Dragon and Sports Capital Partners Worldwide.

For more information on RotoHog or having games designed and built, please visit

Media Contact:
Joe Favorito

Leave a Reply

Copyright © Kelly Perdew 2004-2009 | Log in