Archive for March, 2011

Mar 27

MLS Kicks Off Into The Digital and Fantasy Spaces

by Kelly Perdew Fantasy Sports, Soccer No Comments

It is spring across North America, and with the warm weather sports fans, especially those interested in the numbers crunching of fantasy, usually turn their thoughts to the baseball diamond. Along with football, the fantasy world has been dominated by the intricacies of baseball since its inception as rotisserie baseball almost 30 years ago. With that fantasy niche and a long season rich in content, baseball also grew as a dominant player in the digital space while most other sports were feeling their way along. MLB.com became such a large player in the digital space that it was able to expand its focus, and literally its bandwidth, to help other sports and properties launch their digital footprint over the years. CBS Sports got a boost from MLB.com in its early adaptations of “March Madness” to the web, and others like Figure Skating, Pro Volleyball and even soccer turned to “BAM” and their leader Bob Bowman for help in understanding and managing the digital space.

However over time, most sports have done some great self-examination to understand their consumer and find ways to best manage and then streamline their digital presence on their own.

(more…)

 
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