Archive for April, 2009

Apr 30

Another Big WIN for Fantasy Sports!!!!

by Kelly Perdew Fantasy Sports,, Sports No Comments

Players names and statistics are not owned by the leagues; rather, they are considered in the public domain and FREE…good news for us fantasy sports companies. Check out coverage on Bloomberg here:

Apr 30

The AVP and RotoHog would like to formally congratulate our first Weekly Winner

by Kelly Perdew Fantasy Sports,, Sports, Volleyball No Comments

The AVP and Rotohog would like to formally congratulate our first Weekly Winner in the AVP Fantasy Salary Cap Game! The winner in the Global League after Riverside is Dan Madden. Dan, who beach volleyball fans may know as “Danny Kinda,” is the Art Director of, a website that focuses on beach volleyball players and their lifestyle.

“I’ve been training my whole life for this tournament. My coaches always told me that when it came to volleyball, fantasy came natural for me,” said Danny.

In addition to bragging rights, Dan has won an official game ball signed by the 2008 Beijing Olympians and two VIP passes to an AVP event of his choice in the 2009/2010 season. Dan has now also been entered into the running for the Grand Prize of a VIP Trip for two to the AVP Las Vegas Event. Grand Prize includes hotel, VIP tickets, Player Party Invite and a Trophy Presentation right on the sand. Congratulations Dan!

In order to keep Dan from winning two weeks in a row, you need to up your game for San Diego, taking place May 1-3 at the Rincon Harrah’s. An AVP Wilson bag with prizes and two VIP passes to an AVP event of their choice in the 2009/2010 season is at stake, so get to it!

AVP Fantasy players can set up leagues for free, invite their friends, and compete for valuable prizes at PLAY HERE!

Apr 22

RotoHog, RazorGator Form Partnership for 2009 Baseball Season

by Kelly Perdew Baseball, Fantasy Sports,, Sports 1 Comment

April 22, 2009


One of America’s leading media distribution companies adds leading secondary ticket provider as exclusive partner for 2009

LOS ANGELES (April 22, 2009) – RotoHog, the leading fantasy sports platform provider, today announced an exclusive partnership with RazorGator for the 2009 Baseball season. The partnership will give RotoHog’s Fantasy baseball participants access to RazorGator’s exclusive ticket inventory for live events, as well as other merchandising and promotional opportunities.

“This partnership with RazorGator gives both subscribers and our baseball platform partners tremendous added value for 2009,” said Kelly Perdew, CEO of RotoHog. “As one of the premier secondary ticketing sites in the marketplace, RazorGator will give our fantasy baseball players direct access to tickets and other opportunities designed to enhance their online gaming experience beyond fantasy play. They are the perfect partner as we find new ways to expand the gaming experience for all involved.”

“We are always looking for the best in class in partners to reach the avid fan, and RotoHog’s games and their partners are a great fit for us,” said Scott Roback, Vice President of Business Development for RazorGator. “This deal will give all subscribers the opportunity to get access to a very unique list of products and services, tailored to their interests, and we think will be very well received by all those playing Rotohog’s games.”

Fans playing fantasy baseball on will have access to a co-branded ticket sale website. RotoHog will be able to provide its fantasy sports partners with the option to have a fully-integrated, customized ticket sale component into their white label games. This will provide RotoHog’s partners with an additional revenue stream within the games beyond advertising, sponsorships and premium in-game revenue.

RazorGator’s partnership with RotoHog aligns the industry leader in Hard-To-Get® tickets for sold-out sports and entertainment events worldwide with die-hard sports fans which make up a core section of RazorGator’s audience. The arrangement is another in a long line of strategic distribution partnerships cemented by RazorGator following similar associations with Amazon, Yahoo!, Fox,, MSN and more. Also, through its subsidiary PrimeSport, the global leader in hard-to-get event packages and corporate hospitality, it has official partnerships with professional sports teams and organizing committees. PrimeSport counts the NCAA®, Tournament of Roses® Committee, UFC and several NFL teams among its partners.

About RotoHog
RotoHog is the leading fantasy sports platform provider, with partners including, Turner Digital, Pro Football Weekly, AVP, Fox Español, RazorGator, GoDaddy, and LG Electronics. RotoHog is privately held, and based in Los Angeles. Investors include Allen & Co, DFJ DragonFund, Mission Ventures and Sports Capital Partners Worldwide. For more information on RotoHog, please visit

About RazorGator
RazorGator is the leader in Hard-To-Get® tickets for sports and entertainment events worldwide. RazorGator Interactive Group, which operates RazorGator, PrimeSport, and TicketOS, is a privately-held company headquartered in Los Angeles, California, with offices in Atlanta, Dallas, Phoenix, and India. Official partnerships with professional sports organizations include several NFL teams, the NCAA Men’s Division I Basketball Championship Tournament, NCAA Men’s Final Four, NCAA Women’s Final Four®, NCAA Men’s College World Series®, NCAA Men’s Frozen Four®, Rose Bowl®, and UFC®. For more information, visit or call 1-800-542-4466.

Media Contact:

Joe Favorito

Apr 15

Open Letter from Kelly Perdew, CEO, RotoHog

by Kelly Perdew Entrepreneur, Fantasy Sports, Leadership,, Sports, Sports Market Ticker No Comments

April 14, 2009

Dear Friends and Colleagues,

I hope you are doing well as baseball gets into full swing, the fantasy volleyball season begins and the NFL Draft starts getting hyped up. One thing we can say is that sports, although not recession-proof, continue to provide great entertainment and value for consumers, and that the fantasy and digital activation space today is what baseball cards and board games were for earlier generations.

For those of you who know me, you know how much I enjoy all the challenges of a start-up. I think that RotoHog and our recent work exemplify both the challenges and the successes of what can be accomplished in this sector. Below is a brief update of some of the success our team has accomplished in recent months, as we transitioned from being just an online fantasy game company to a brand that provides the best B2B platform for fantasy games and tools for providers in the space.

In the last few months RotoHog has:

1. Created an exciting NFL Playoff game for to launch their Super Bowl advertising platform, using Facebook as the driver.
2. Created the first-ever Spanish language baseball Stock Exchange game for Fox Sports En Espanol.
3. Implemented two very successful fantasy games for, including our flagship product, the NBA Stock Exchange game. As part of this delivery we integrated with Turner Digital’s back end systems and provided a seamless single sign-on for fans.
4. Launched a first-of-its-kind fantasy game for AVP Pro Beach Volleyball on
5. Secured a partnership with Gatehouse Media to work with them on fantasy programming across all of their publications, including Pro Football Weekly.
6. Created a World Cup Soccer 2010 Qualifier Game on Facebook.
7. Opened a branded ticket shop with RazorGator, providing our partners with yet another opportunity to monetize within our customized fantasy games.
8. Launched our Sports Market Ticker™, an application that supplies fans with the derivative data from our stock exchange games just like a real stock ticker – player pricing movements, transaction volumes, etc… — for all the players in that sport league.
9. Successfully implemented a major integrated sponsorship with LG Electronics on our fantasy football stock exchange game.
10. Recruited the best technology and product team in the space made up of experts from the Gaming and Platform industries. Our platform offers multiple types of fantasy games that are easily adapted to different sports and brands with modular components to facilitate integration with partner web sites and international audiences. The technology is further designed for high reliability and scalability in a cost effective manner by using state-of-the art hardware and software development, deployment and operations technologies.
11. Secured an additional $2 Million in funding that will keep our business growing and thriving as we add new partners.
12. Re-branded and launched our B2B corporate site where you can track all of our progress at

We are also honored to have been selected last week as one of the top 100 emerging companies in digital entertainment and the winner of the “Enabling Tools” category by the AlwaysOn Network. RotoHog beat out over 500 other companies to win the category in its first year of entry.

What I am hoping is that the success we have had with RotoHog is really a sign of both the economy turning around and the acknowledgement by the business community of what many have been saying for the past few years…that the ability to create efficient, monetizable platforms in the digital space, and then marry those platforms to major distribution partners is where the sports and entertainment world is going in order to connect with its fervent fan base.

All this is great news for our company, but we are just getting started and will continue to take an even bigger leadership position in the industry in the coming months, with new partnerships and more innovative deals. We want to thank you for your support and interest, and as always, if there is anything we can help you with, please let us know.



Kelly Perdew
CEO, RotoHog

Apr 08


by Kelly Perdew Fantasy Sports, Leadership, No Comments

One of America’s leading media distribution companies takes home first place in the “Enabling Tools” category

LOS ANGELES, CA—(Marketwire – April 9, 2009) RotoHog, one of the fastest-growing and most innovative fantasy sports operators and developers for major brands and professional sports, today announced that they have been selected as one of the top 100 emerging companies in digital entertainment and the winner of the “Enabling Tools” category by the AlwaysOn Network. RotoHog beat out over 500 other companies to win the category in its first year of entry. The awards will be given out in Los Angeles on April 27.

“Making the list and winning our category is a double honor for our brand, and we are both proud and excited to have both been nominated and then selected,” said Kelly Perdew, CEO of RotoHog. “We have built RotoHog on the premise that we can deliver the best possible platforms with the biggest of partners, and our growing list of brands, combined with winning this award, validates that claim even more. It is another landmark day for our company, and we want to thank AlwaysOn for recognizing us.”

AlwaysOn editors compiled the fourth annual elite OnHollywood 100 list with assistance from KPMG’s emerging business practice, KPMG VC Practice. They surveyed hundreds of venture investors, investment bankers, and technology insiders, who nominated more than 500 companies to determine the OnHollywood 100 winners.

The selection for the “OnHollywood Hot 100” is the latest in a series a positive moves forward for RotoHog. The brand recently completed a partnership with Fox Sports Espanol to host a first-of-its-kind Spanish language baseball Stock Exchange Game, and launched a new fantasy game for AVP Pro Beach Volleybal on Additional partnerships will be announced in the coming weeks.

The AlwaysOn Network is transforming the media business by providing its readers with an open and participatory editorial environment. Borrowing from the underground blogging and social networking traditions, AO was launched in 2003 and has emerged as a leader in the “open media” revolution. The network’s content focuses on the sweet spots in the technology markets where innovation is disrupting behavior and creating new business opportunities.

RotoHog is the leading fantasy sports platform provider, with partners like, Turner Digital, Pro Football Weekly, AVP, Fox Espanol, GoDaddy, and LG Electronics. RotoHog is privately held, and based in Los Angeles, CA. Investors include Allen & Co, DFJ DragonFund, Mission Ventures and Sports Capital Partners Worldwide.

For more information on RotoHog, or to sign up for league play, please visit

Media Contact:

Joe Favorito

Apr 03

Fantasy Baseball — Spanish and English

by Kelly Perdew Baseball, Fantasy Sports,, Sports Market Ticker No Comments

We went live yesterday with our world renowned stock exchange baseball game for MLB:

1. Play in English on RotoHog!
2. Play in Spanish on Fox Espanol!

Check out our Sports Market Ticker to track your favorite players, watch list or roster…

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