Archive for the ‘NASCAR’ Category
Media Advisory: Indy Car Ride Through Washington, D.C.
Take a ride in an Indy streetcar through the streets of Washington and meet Indy 500 winner Dan Wheldon!
Effort raises awareness for high school dropout issue and promotes Fifth Annual Challenge Champions Gala hosted by National Guard Youth Foundation.
Gala will feature: Craig Morgan, country music superstar; NASCAR greats Dale Earnhardt, Jr. and Jeff Gordon; Indy 500 Champion Dan Wheldon; WWE Superstar ‘MVP’; Gen. Craig R. McKinley, Chief, National Guard Bureau; Kelly Perdew, winner The Apprentice; Karri Turner, JAG star
Gala will honor: Indiana Governor Mitch Daniels; Arkansas Senator Blanche Lincoln; Mississippi Congressman Gene Taylor; Oregon Adjutant General Major General Fred Rees; TriWest Healthcare Alliance CEO David J. McIntyre
WASHINGTON–(BUSINESS WIRE)–The National Guard Youth Foundation will host its fifth annual Challenge Champions Gala on Tuesday, February 23, 2010 at the J.W. Marriott Hotel. The Gala will honor supporters of the National Guard Youth Challenge Program, a 17-month voluntary intervention program established to provide high school dropouts a second chance. With a success rate exceeding 90%, Youth Challenge assists dropouts in completing a high school diploma or GED and allows them to continue on to higher education or gain productive employment.
Tuesday afternoon will find Indy 500 winner Dan Wheldon and other celebrities and military leaders at the J.W. Marriott for a ride in a street-legal Indy car. They will take a spin around the city in this special Indy car to raise awareness for the high school dropout epidemic in this country before performing at or attending the Foundation’s Fifth Annual Challenge Champions Gala.
Members of the media also welcome to take a ride in the Indy car – please make arrangements early.
When:
Tuesday, February 23, 2010
Rides begin at 12 noon – 5:45 p.m.
Where:
J.W. Marriott Hotel
1331 Pennsylvania Ave., NW (Side Entrance)
RotoHog and NASCAR press release on strategic deal to power fantasy stock exchange
RotoHog Forms Strategic Partnership with NASCAR.COM, to Create and Implement Fantasy Stock Exchange Game
One of America’s fastest-growing game developers to build a state of the art fantasy stock exchange game for America’s premier sport for brand activation and fan involvement
LOS ANGELES, CA—(February 4, 2010) RotoHog, one of the fastest-growing and most innovative fantasy sports operators and game developers for major brands and professional sports, today announced that they have formed a strategic partnership with NASCAR.COM. RotoHog has built a fantasy exchange game that will begin in February with the NASCAR Sprint Cup Series at Daytona. NASCAR.COM is part of Turner Sports.
“There is perhaps no sport that has a more passionate and dedicated following than NASCAR.COM, and we think that the fans will take to this exchange game like no other application in the sport,” said Kelly Perdew, CEO of RotoHog. “NASCAR.COM Stock Exchange is about being able to buy and sell drivers as you build and rotate your own team each week to compete for fantasy points. Just like a stock ticker, RotoHog’s Sports Market Ticker™ shows live pricing movements of the drivers based on the drivers’ supply and demand and provides a real-time indicator of the fan favorites in the game.” To explore or sign up for the game, visit http://fantasy2.nascar.com/xm
ABOUT ROTOHOG
RotoHog builds powerful, award-winning games around any set of structured data (statistics, website activity, appearances on magazine covers, ticket sales, song downloads, etc.) for media partners such as Disney/ABC, NBA.com, NASCAR.COM, Sporting News, Turner Digital, Military.com, The Los Angeles Times, Pro Football Weekly, AVP, Fox Sports International, GoDaddy, and LG Electronics. Their gaming platform allows major brands and media companies to engage and monetize their audiences via a GaaS (Games as a Service) model. RotoHog is privately held, and based in Los Angeles, CA. Investors include Allen & Co, Mission Ventures, DFJ Dragon and Sports Capital Partners Worldwide.
For more information on RotoHog or having games designed and built, please visit www.rotohog.com
Media Contact:
Joe Favorito
RotoHog
917-566-8345
Fatherknickerbocker1@yahoo.com
RotoHog Open Letter from Kelly Perdew, July 2009
July 1, 2009
Dear Friends and Colleagues,
Approximately two months ago I sent along a first quarter “progress report” letter to keep everyone up to date with all the new developments at RotoHog, as we expanded our partnerships and secured the necessary additional funding we would need to take the business to a new level. At the end of the letter I mentioned that more good news was coming, and today I wanted to pass along the latest advances we have made in the business as we continue to make the company into the most innovative fantasy sports gaming developer for major brands and professional sports entities.
Our leadership position in this very competitive marketplace is expanding almost daily. Just in the last few weeks we have been able to announce:
• A landmark partnership with The Sporting News, where RotoHog will build, activate and market all online fantasy games for one of the most established online properties and storied names in sports and entertainment publishing. http://tinyurl.com/necqpo
• A partnership with Chris Russo and the folks at Fantasy Sports Ventures, the fastest-growing independent site on the web, to build games for FSV’s extensive list of sites and ever-evolving business partners, brands and sponsors. http://tinyurl.com/n2kkju
• A strategic partnership with online news and content provider Operation Sports to produce, manage and market their 2009 Stock Exchange Football Game. Operation Sports is a leading news and content provider focused on the sports video game industry with over 100,000 members. http://tinyurl.com/cszvzh
These new deals, in addition to our existing partnerships with the NBA, Turner Sports, FOX en Espanol, Pro Football Weekly, the AVP and others, give us the widest range of strategic partnerships to develop and build games in the industry today, and the best part is we are just beginning to establish our brand.
In the next few months we expect to continue to grow partnerships with additional media entities around the globe, as we shape RotoHog into the ultimate destination for brands who want to provide “best in class” and innovative gaming applications to their loyal subscribers ubiquitously on their sites, mobile, and social media channels.
Once again, we want to thank you for your support and interest, and as always, if there is anything we can help you with, please let us know.
And please come play our famous Stock Exchange Football Game here http://tinyurl.com/nhfw96.
Regards,
Kelly Perdew
President & CEO, RotoHog
RotoHog to create, operate fantasy for Sporting News
By ERIC FISHER
Staff writer
Published June 08, 2009 : Page 27
See full article here.
Fantasy outfit RotoHog has struck a multiyear deal with Sporting News to power the media outlet’s suite of fantasy games.
Beginning with fantasy football this fall, Los Angeles-based RotoHog will develop and operate a set of free and fee-based fantasy games under the Sporting News brand for football, baseball, golf, hockey and motorsports. Of particular note is how the pact aims to extend Sporting News’ fantasy reach into social media and mobile networks, using technologies that allow assets from the games to be easily distributed from SportingNews.com onto platforms such as Facebook and the iPhone.
“In order to take our games to the next level, we wanted to align with somebody intensely focused on the space, was committed to a strong [business-to-business] solution, and wasn’t satisfied with developing the same old off-the-shelf products,” said Jeff Gerttula, vice president and general manager for online at Sporting News.
For RotoHog, the deal extends a run of activity this year that includes a somewhat similar deal with Fox Sports en Español, an alignment with ticketing outfit RazorGator, and the closing of a $2 million round of Series B venture capital funding. “This is a very strong testament to what we’re doing and the platform we’ve developed,” said Kelly Perdew, RotoHog chief executive. “We’re very excited to be partnering with an iconic brand like this and are pleased to be able to have good things like this happening in this economy.”
2009 National Guard Youth Challenge Annual Gala
We raised almost $200K on the live auction and Dale Earnhardt, Jr. (right) and Jeff Gordon (left) were awesome! In addition to being phenomenal NASCAR drivers, they have huge hearts for charity! Check out www.NGYCP.org for more information on the charity. Thanks, Kelly





