Archive for the ‘Football’ Category

Sep 09

RotoHog Syndicates Fantasy Football Salary Cap Game For Bloggers And Online Network

by Kelly Perdew Baseball, Entrepreneur, Fantasy Sports, Football, Leadership, NASCAR, NBA, RotoHog.com, Soccer, Sports, Uncategorized, Volleyball No Comments

New offering from one of the world’s fastest growing game developers enables any independent publisher the ability to brand their own high impact fantasy football game at no cost

LOS ANGELES, CA—(Marketwire – August 25, 2010)- RotoHog, one of the fastest-growing and most innovative fantasy sports and entertainment game operators and developers, today unveiled their latest product offering, a syndicated version of their award-winning, Fantasy Football Salary Cap game for independent publishers. The new game is first in a series of sports and entertainment games to be syndicated in the coming months.

As consumer content engagement continues to shift towards niche sites and games, RotoHog recognized the opportunity to extend its games-as-a-service model to deliver a turnkey solution for publishers who search for new ways to engage and monetize their audiences without the expense of licensing or managing a game themselves.

RotoHog has been developing and operating custom and configurable games for some of the world’s leading media and sports companies, and in so doing has developed a highly scaleable, sophisticated gaming platform. “We are excited to be offering an accessible gaming solution for an expanding market,” said Kelly Perdew, RotoHog CEO. “Our syndicated model will provide our associates an engaging, branded game experience and introduce new audiences to the quality of our games.”

The syndicated Fantasy Football Salary Cap game launches this week with SportsFanLive, the premier sports content and social network, dozens of independent bloggers, and Weplay, the leading online youth sports network participating.

Publishers that join the RotoHog’s Associate Program, will have access to personalization and marketing tools to co-brand the RotoHog games and share in the revenue generated by their audiences.

RotoHog is currently accepting applications and inquiries for their syndicated Football Salary Cap game. For more information go to http://bit.ly/clAVJ9 or email Associates@RotoHog.com.

Aug 10

ROTOHOG KICKS OFF BIG FALL SEASON BY LAUNCHING FOUR PARTNER GAMES WITH ITS NEW CUSTOMIZABLE PLATFORM

by Kelly Perdew Entrepreneur, Fantasy Sports, Football, Leadership, RotoHog.com, Sports No Comments

Fantasy football games with Military.com and Los Angeles Times, an Us Weekly Celebrity Fantasy Game, a new Premier League fantasy game with hi5, as well as a series of RotoHog fantasy football games, all on tap in August

LOS ANGELES, CA—(Marketwire – August 10, 2010) RotoHog, one of the fastest-growing and most innovative fantasy sports and entertainment game operators and developers for major brands, today unveiled the first of a series of new partner games using the SCP(TM) platform. The games, which include a celebrity fantasy game with Us Weekly, a military-focused fantasy football game for Military.com, a casual fantasy football game for the Los Angeles Times, a Premier League fantasy soccer offering with hi5.com and white label fantasy games under the RotoHog brand, represent the most aggressive and widespread use of the RotoHog customizable game platform for partners at one time. The RotoHog-created games will touch over 50 million fantasy and entertainment game enthusiasts by Labor Day.

“This product release is a great example of how diverse the business has become in the last few years, and we are proud to be able to partner with such a wide group of elite brands to deliver a high level experience, whether you have an interest in celebrity, football, or soccer,” said Kelly Perdew, CEO of RotoHog. “ We also recognize that there are so many quality sites out there that are small and looking for content, so we have developed syndicated versions of RotoHog-branded football games for smaller or growing sites to co-brand and offer their subscribers. It will show that no matter who the partner is…major media company or hard working independent fantasy site…we have a platform that can work.”

The new offerings include:

Us Weekly – For Wenner Media’s Usmagazine.com – the companion website to Us Weekly – RotoHog created the one-of-a-kind Celebrity Fantasy League which launches August 16 tied to a major mobile sponsor. In the CFL, fans get to play Hollywood agent and pick a roster of celebrities to put on their team. Each week they decide who to “start” and who keep in the Dressing Room. Fans score fantasy points when their chosen stars show up in the pages of the magazine, or on the website. Now in season II, the popular game increases migration from the magazine to the website and further engages fans into the Us Weekly brand. Find the game at http://www.cfl.usmagazine.com/splash

Military.com – RotoHog is proud to build on the success of last season’s customized Salary Cap Fantasy Football game for Military.com – a news and entertainment portal for active armed forces and veterans. Players can play in private, public or global leagues for prizes, with branches of service competing with each other for the ultimate bragging rights. Find the game at: http://football.military.com/scm/

hi5 EPL – Season starts 8/15: On the heels of the resounding success with the hi5 World Futbol Challenge (which had over one million participants), RotoHog and the leading social network for games created the very unique Confidence Pick ‘Em fantasy soccer/futebol/futbol game around the English Premier League. The EPL game allows players to use hi5 coins to buy Points Packs and place points on the outcome of each match. There is a global leaderboard, a friend leaderboard and the opportunity to earn virtual trophies and give virtual gifts to fellow players. Find the game at: http://hi5.com/friend/games/Premier_Futbol_Challenge-g2515-Arcade_Games.html?sourceId=5

Los Angeles Times – Pro Football Pick ‘Em – Season starts 9/9: Returning for its second year, and now powered by RotoHog’s SCPÔ, Pro Football Pick “Em, is a weekly casual fantasy football game which complements the enormously popular and respected sporting news coverage and commentary from The Times. The game enables Times Sports’ readers to register a team, create or join an existing league, invite friends and pick game winners. The game will be available at www.latimes.com/football

RotoHog has built some of the most advanced, fantasy games ever, which will soon be available to smaller platforms looking for a turn-key gaming solution to offer and engage their audiences.
The first will be:

RotoHog Salary Cap Fantasy Football: Set up for commissioner leagues, individual play in fantasy cash leagues and global fantasy leagues, the addicting style of the game keeps players involved every day of the week – not just Sunday mornings.

ABOUT ROTOHOG

RotoHog builds powerful, award-winning games around any set of structured data (statistics, website activity, appearances on magazine covers, ticket sales, song downloads, etc.) for media partners such as BloombergSports, Sports Illustrated, NBA.com, NASCAR.COM, Turner Digital, Military.com, Los Angeles Times, Pro Football Weekly, AVP, Fox Sports International, UsWeekly and MySpace. Their gaming platform allows major brands and media companies to engage and monetize their audiences via a Games as a Service model. RotoHog is privately held, and based in Los Angeles, CA. Investors include Allen & Co, Mission Ventures, DFJ Dragon and Sports Capital Partners Worldwide.

For more information on RotoHog, or to sign up for league play, please visit www.rotohog.com.
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Media Contact:
Joe Favorito
917-566-8345/ Fatherknickerbocker1@yahoo.com

Jun 22

Game Changer

by Kelly Perdew Apprentice, Baseball, Entrepreneur, Fantasy Sports, Football, Leadership, NASCAR, NBA, RotoHog.com, Soccer, Sports, Volleyball No Comments

‘Apprentice’ champion turned fantasy sports website into major player by adjusting the game plan.

By Alfred Lee, LA Business Journal link: Game Changer Story with Photos

Monday, June 21, 2010

Today, RotoHog hardly bears a resemblance to the fantasy sports website Kelly Perdew took the reins of in June 2008.

The Westchester company has recently made a name for itself as a creator of fantasy games for other businesses, including Sporting News, NASCAR and Us Weekly. But it was initially launched in 2006 as a stand-alone game site that could compete directly with fantasy sports giants like ESPN and Yahoo Sports.

The 43-year-old Perdew was brought on as the company’s new chief executive two years ago with one main objective: to make it profitable. His resume included running companies such as amateur sports website Eteamz.com, but he’s perhaps best known as the winner of season two of the NBC reality television show “The Apprentice.” He beat other contestants for the chance to work for Donald Trump under a 14-month contract.

Almost immediately after arriving at RotoHog, he put into motion a complete transformation of the company’s strategy.

“I don’t think a lot of people could have pulled it off,” said Kent Smetters, who co-founded the company with his partner David Wu. “Kelly evolved the model into a different kind of company.”

Rotohog.com went live in early 2007 offering fantasy leagues for the National Football League, Major League Baseball and other sports with a twist. To make the leagues more competitive and protect against bad trades among contestants, each player was valued in a unique stock exchange.

However, despite raising about $9 million, the site struggled for nearly two years. The problem? Perdew saw that bigger competitors such as ESPN had a captive audience by virtue of their news content, whereas at the end of the football or baseball season, RotoHog’s users left the site.

“They had spent a significant amount of money to drive eyeballs to the website,” Perdew said, “but there was no path to profitability.”

However, Perdew knew that ESPN and other competitors such as Fox Sports were running their games on older computer platforms that would likely need significant upgrades in a few years. He saw an opportunity for the company to reposition itself from a fantasy sports website to a games provider for other brands, moving from a consumer model to a business-to-business model.

“So I said, OK, we should become a platform that could basically replace their entire back end,” he recalled.

Not only that, Perdew moved for the company to expand its games beyond sports to broaden its appeal to other industries that want to use online games to interact with their customers.

After selling RotoHog’s board on the idea, Perdew had the company hunker down for a year while it developed a new Internet platform that could serve as the template for scores of websites.

Within the first three months, he had let go of 25 of the company’s 40 employees, many of whom had been hired to build content for a website that was no longer the focus. But the head count went back up to about 30 as he hired a new team of software developers.

“Don’t mention that time to any of the guys here,” he said, referring to the turmoil.

In September 2009, after more than a year of development, RotoHog launched its new platform. In the 9 months since, it’s developed 37 games for other companies, including those in the entertainment, consumer brands and gaming industries.

Online future

Among the games are one developed for ABC reality television show “The Bachelor,” which features trivia questions and gives out sponsored prizes, encouraging users to go back and watch old episodes online to get the answers. Another for Us Weekly allows fans to guess who will be featured in the magazine.

“I think more brands and more webites are looking at different ways to engage readers, and gaming for a certain demographic is interesting,” said Romina Rosado, executive producer of UsMagazine.com.

The company has also been working on a fantasy game on Facebook for newly launched Bloomberg Sports, which sells sports analysis to fans and fantasy players. The game will challenge users to pick successful hitters and will go live by the end of June.

Bill Squadron, the head of Bloomberg Sports, said the idea behind the game was to encourage users to buy the company’s baseball analytics for a leg up on the competition.

“Hopefully that’ll both let them know about it and drive sales of that product, and at the end of the day that’s the real goal we have,” he said. “You’re going to see a big number of major brands experimenting with this in different ways.”

RotoHog hasn’t yet reached profitability, but Perdew said the company is “this close.” Competitors such as Fanball also provide fantasy games for other companies, but Perdew claims no other providers cut across as many industries.

Another edge appears to be Perdew himself. He said the recognition from being on “The Apprentice” has helped the company get exposure through media coverage and speaking engagements. It’s even helped get meetings with potential investors.

“We’re pretty much able to get to anybody we need to talk to about stuff,” he said. “It’s a nice icebreaker for discussions. People are always asking me what’s up with Donald’s hair. I never answer that question.”

RotoHog

FOUNDED: 2006

HEADQUARTERS: Westchester

CORE BUSINESS: Creates and manages online games for varied clients.

EMPLOYEES: 30 (up from 15 in 2008)

GOAL: Profitability.

THE NUMBERS: More than $1 million in revenue in the last 12 months.

Feb 06

Huffington Post Interview - Kelly Perdew and RotoHog

by Kelly Perdew Apprentice, Donald Trump, Entrepreneur, Fantasy Sports, Football, Leadership, RotoHog.com, Sports No Comments

Catching Up With Kelly Perdew, The Apprentice Season II Winner and CEO of Rotohog.com

Peter Robert Casey

First media credentialed microblogger in college hoops history

Posted: February 2, 2010 03:16 PM

As the fantasy gaming space evolves more and more into the mainstream, no one is more positioned to be a leader and innovator in the space than RotoHog.com Chief Executive Officer, Kelly Perdew . Kelly’s entrepreneurial experience and vision, as well as his track record of success, puts him in a very unique position in a space that most media experts see as emerging as a viable, long term financial investment in the sports and entertainment world.

Rotohog.com, an industry leader in the creation of fantasy sports platforms for leagues, portals and major media companies like the NBA (official fantasy basketball game provider), Pro Football Weekly (commissioner and exchange football games) and Brazil’s ClicRBS (the largest online fantasy soccer game in the country) has quickly carved its spot in a crowded field under Perdew’s guidance.

The former Army Ranger is one of the veterans in the relatively new fantasy activation space, and his track record of delivering successful results with solid start-up planning is almost unparalleled in the business. Prior to taking the reins at RotoHog.com, Perdew turned two start-ups, one in the grassroots sports area and one in the sport of Mixed Martial Arts, into the leaders of their genre. First, as president of the largest amateur sport portal on the web — eteamz.com - he oversaw the strategic build of a company which addressed the needs of recreational athletes and teams to connect, and is now serving more than three million amateur sports teams as part of Active Networks. Then as president of ProElite.com; he created an online social network that was among the most innovative in the highly popular sport of MMA. Under his leadership, ProElite, Inc. raised over $40M, including $5M from CBS, inked a three-year exclusive deal with Showtime for airing its fights and televised the first network primetime MMA fight on CBS.

Although known to the public mainly as the winner of the second season of the NBC hit TV show “The Apprentice,” and as the author of the critically-acclaimed book “Take Command, 10 Leadership Principles I Learned in the Military and Put to Work for Donald Trump,” Kelly’s real success has been behind the scenes, building and managing forward-thinking and innovative emerging brands. In addition to his three successful digital ventures, he has been a Manager at Deloitte Consulting in the Braxton Strategy Practice and served in the US Army as a Military Intelligence Officer and Airborne Ranger. He has also held numerous leadership positions in such companies as the Trump Organization, CoreObjects Software, K12 Productions, and eteamz.com.

Perdew has a BS from the US Military Academy, West Point, a JD from the UCLA School of Law, and an MBA from the Anderson School at UCLA. He also hosted a show on the Military Channel called “GI Factory,” and is a celebrity spokesperson for Big Brothers/Sisters and The National Guard Youth Challenge Program. Kelly received a Presidential Appointment to the President’s Council on Civic Participation and Service in June 2006. He currently lives in Los Angeles.

Here’s a transcript of my conversation with Kelly:

PRC: West Point grad. Army Ranger. Winner of Donald Trump’s celebrated reality show, The Apprentice (Season II). JD/MBA from UCLA. Author. Successful entrepreneur. The list goes on and on. You’ve accomplished a lot in a little time. What inspires you?

Kelly Perdew : Fear of failure? (Smiles) Seriously, I love the hunt and the entrepreneurial spirit that these times present and games and sports really are still like the Wild West in the digital space. We have just started scratching the surface of what can be done, and fantasy gaming (not just for sports, but for entertainment, social and even regulated gaming) is really a very interesting place to be right now.

PRC: How did your military academy background and Ranger training prepare you to succeed under pressure on such a large stage (national television)? What is the single-most valuable piece of advice that Trump instilled in you?

Kelly Perdew : I wrote a book titled, Take Command: 10 Leadership Principles I Learned in the Military and Put to Work for Donald Trump, that specifically outlines why I think my military leadership background has helped me in business and helped me succeed on the show. I was very fortunate to be able to attend West Point, where they actually train leadership as a course of study. It is an amazing institution and they do a great job at training leaders, not just for the military, but for a lifetime of service to the country.

Donald taught me to think big. Too frequently people look at a problem and then frame the solution in a very small and specific way. Donald does a great job of solving problems in a very big way. He is also a master at using the media to his advantage - a very important tool in business.

PRC: Working for Donald Trump and the Trump Organization is a fantasy for many MBAs. You’ve moved on, but the fantasy concept didn’t go away. Talk to us about RotoHog.com, your fantasy gaming platform, where you serve as CEO. How did you position the company and your entrepreneurial experience to become a leader in the fantasy sports activation space?

Kelly Perdew : Upon my arrival at RotoHog 18 months ago, we looked at the assets we had and determined where the best position would be for the future. RotoHog has developed two amazing assets - a highly configurable gaming platform that is scalable and flexible and a team of game designers that can create very compelling games for our clients and their end users.

We have invested a lot of time and money in the platform and the team can solve any objectives for our clients (growing and engaging their user base, monetizing, exploiting social media and mobile environments, and we can do this in any language). We have created partnerships with major brands who need help accomplishing their objectives. It has worked very well for clients like Turner Digital, Fox Sports International, NBA, AVP, The Sporting News and now NASCAR and others. They can concentrate on what they do best and leave the below the line to us.

PRC: Fantasy gaming has evolved from its modest beginnings. RotoHog has worked with some very successful brands as you just mentioned. What unique value does your product offer to clients?

Kelly Perdew : The flexibility of our gaming platform allows us to configure very compelling games for our clients and we do it very quickly. The rotohog team can build and integrate a game for our client within 2-3 weeks. This gives our clients the ability to respond very fast to their sponsors for promotions, campaigns and we also provide very deep activation hooks in the games for the brands. These games are fully integrated into the clients’ sites, have open APIs for bi-directional sharing of information with social media sites, and can have features that monetize the user base.

The bottom line is we provide best in class game applications that are fun, scalable and adaptable to the audience. We can build games for any sport, reality show, movie release, social media site, mobile device…really anything with structure data. They run well, they look great and the technology is constantly evolving. For instance, you can see the broad range of capabilities we offer by comparing the NASCAR.com stock exchange game we just launched with “The Bachelor” game we launched for ABC.

PRC: Where is this trend going? What drives the growth of fantasy sports participation?

Kelly Perdew : It is all about fan engagement. For sports, it used to be with board games and baseball cards, now you get to really see what it’s like to build your own teams and really be the coach or the GM. It is going more global very rapidly. Yes football and baseball are still king, but anywhere there is statistical data to be mined and there is a passionate fan base, fantasy will be in play. Also, the styles of games we can provide allow for broader audience appeal - simple games that exist across all media platforms are allowing brands to grow their audience.

PRC: How does RotoHog.com leverage social media for your brand and for your partners/clients?

Kelly Perdew : The great thing about games is the way information spreads virally and some of our partners are the pioneers in the social media marketing space. They literally have millions of people online and engaged around the world every day. So by powering a part of that network with our games we are able to communicate in real time to a worldwide audience any new offerings or innovations that are a part of the gaming platform we continue to grow. All of the games we build can live in a social media environment in part or completely, depending on what our clients’ goals are. RotoHog is a B2B company and our brand to end users is not as important as our clients’ brands.

PRC: What is your vision for RotoHog.com? What does ultimate success look like for the brand?

Kelly Perdew : Success is simple: We succeed when our clients accomplish their objectives. As we focus on delivering compelling games that grow, engage and monetize for our clients, success fill follow.

PRC: How about for Kelly Perdew ? What will your legacy look like?

Kelly Perdew : My wife and i just had twins, so the definition of legacy changes a bit with something like that! (Smiles). On the business front, I love leading and building companies. The RotoHog team is the best at technology delivery, especially in sports and entertainment, and to some day see that we were part of the wave that created fun products for consumers to use as an escape from everyday life, and to further engage with their favorite brands, is pretty cool to me.

PRC: I would have to agree with that. Congratulations on all of your success, and double congratulations on your newborn twins. I really appreciate your time, considering how limited and valuable it is. Thank you!

Kelly Perdew : Thank you for the opportunity!

You can keep with Kelly via Twitter, http://www.twitter.com/kperdew, or by frequenting his blog: http://www.twitter.com/kperdew.

Follow Peter Robert Casey on Twitter: www.twitter.com/Peter_R_Casey

Source: http://www.huffingtonpost.com/peter-robert-casey/catching-up-with-kelly-pe_b_446367.html

Feb 06

Interview in Colorado Newspaper - RotoHog and Kelly Perdew

by Kelly Perdew Apprentice, Donald Trump, Fantasy Sports, Football, Leadership, RotoHog.com, Sports No Comments

Pre-game chat with “The Apprentice” champ Kelly Perdew : Are you ready for some football…and roses?

Colorado Springs Sports Relationships Examiner

Andi Brunetto

January 19, 1:28 PM

MSN Health and Fitness reported yesterday that January 18th is considered by at least one study to be the most depressing day of the year. Is this lag in mood due to the weather, holiday let-down, or could it be something even more vital? It seems quite possible that after a weekend of NFL playoffs, you may be facing the reality that your teams, (both real and fantasy) will not be making it to another week. How can you find solace? The answer is utilizing “the best fantasy sports platform in the world”.
. For serious sports fans, there can never be enough connectivity to your favorite teams, a fact not lost on Kelly Perdew , CEO of an innovative venture Rotohog.com. Perdew, was generous with his time during our interview, to give insight into this exciting new enterprise.The former Apprentice season two champion, is taking his talents from the boardroom to the electronic playing field, giving everyone a chance to be a head coach or GM. By recognizing the importance of being connected, whether by mobile device, internet or social networking sites such as Facebook- Rotohog is capable of delivering your gaming needs in ways that sports junkies are craving.
Perdew says the decision to start Rotohog was an easy one, “it’s a natural extension of communication. Fans get sports when they want it, where they want it.” In a world where relationships are largely based on technology, this marriage of sports and tech savy is a match made in heaven. But the social dynamic to this sports portal is just as important as getting your adrenaline pumping over your beloved team .
But the fun doesn’t stop at athletics, Rotohog is bringing together the excitement of fantasy sports with the popularity of roses-no, not the Rose Bowl, but ABC’s the Bachelor…Here are some ways to get involved as a couple, so when you are distracted by your favorite pastime, you can avoid hearing Donald’s famous words, “You’re fired!”.
Do some recruiting: If you are in a coupling that revolves around kick-off times, getting involved with fantasy sports can be a great way to get your sweetie interested. There are a lot of girls who enjoy rooting for a team you like, or maybe just think the Colts have better uniforms than the Ravens. No matter what the motivation, ask you girlfriend or wife to cheer on your picks and she’ll probably end up just as hooked on the game as you. But keep in mind there is a trade-off looming…
The Bachelor draft: Ladies who are passionate about The Bachelor on ABC, can now take part in some serious gaming. Hunnies already have a girl version of a tailgate- getting together to watch Jake Pavelka narrow down his dating pool, while being with friends sipping wine and eating tapas. But don’t let this scenario fool you; there is some hardcore yelling at the TV if Jake doesn’t pick your girl’s favorite contestant. Well now you can be involved in this process via ABC.com. Rotohog has a Rose Ceremony prediction game featured on the website. You become the matchmaker and what’s even better, is as you accumulate points by playing often, you have a greater chance at winning the Grand Prize: a trip for two to St. Lucia.
In the huddle: Perdew, not only a success in business but a family man as well, has some good advice for men who get involved with the fantasy sports boom. In his personal fantasy league, that he has been a part of for years, there is an annual tradition- “the champion of the season gets a trophy, it’s a large mouth bass mounted on a plaque and it must be displayed prominently. For the last two years, it has been in our living room, so some advice is to really be nice to your wife. Take out the trash more often at least!”

By supporting each other’s passions, whether it’s cheering for Perdew’s favorite team ,the Broncos or picking who the Bachelor should send home, you will have a happy coupling and maybe even win some sweet prizes. Kelly hopes next year the Broncos will get some more points on the board, develop a more effective offense and keep the Orange Crush together- but as he modestly states, “ I’m only a fantasy coach”. In any case Rotohog is onto a great way to game with the one you love, while meshing the worlds of tailgating and fantasy dates. This exciting new activity is sure to boost your happiness levels, and before you know it, you may be wearing that Orton jersey while watching Monday night Bachelor.

Source: http://www.examiner.com/x-27837-Colorado-Springs-Sports-Relationships-Examiner~y2010m1d19-Interview-with-The-Apprentice-season-2-winner-Kelly-PerdewCEO-of-Rotohogcom-Bringing-fantasy-s

Feb 06

CBS and RotoHog take top honors at Fantasy Sports Trade Show

by Kelly Perdew Baseball, Fantasy Sports, Football, RotoHog.com, Sports No Comments

CBS, Rotohog Win Accuracy Awards

CBS Sports set forth the most accurate football player rankings in 2009, while Rotohog was tops in stat projections for both baseball and football.

Wednesday, January 27th, 2010

Sara Holladay, the Fantasy Football Librarian, and Donnie Campbell of
TheMostCredible.com handed out those awards Wednesday at the Fantasy Sports Trade Association conference.

CBS topped a field of 48 participants — more than double the entries from 2008 — in the second season of the FSTA’s partnership on the Accuracy Challenge. Fantazzle took home last year’s award.

Rotohog’s wins each came in new categories.

Although the competition is obviously done at this point, Holladay and Campbell welcomed anyone who wasn’t included to submit their 2009 preseason rankings and/or projections now to see how they stacked up.

Source: FantasySportsBusines.com

Sep 29

RotoHog CEO Letter - September 2009

by Kelly Perdew Entrepreneur, Fantasy Sports, Football, Networking, RotoHog.com, Speaking 1 Comment

Dear Friends and Colleagues,

I hope this note finds you well and that you are enjoying the early fall, especially the fantasy football season that is well underway and keeping us at RotoHog so busy these days.

Our last few months have again brought some tremendous news and unprecedented growth for our company, and we wanted to give you a quick update on what we are up to and what’s coming next. Even in this challenged economy, it is becoming clearer every day that fantasy gaming is a great outlet for both the ardent and casual sports fan, and we are very excited to help those gamers, and the media partners that are presenting those games on very large platforms, quench that thirst for quality play and information.

Some highlights of our recent activity include:

• Fantasy Football: We have launched our multi-sport game solution for Sporting News (http://www.sportingnews.com/fantasy/football), one of the largest fantasy gaming platforms in the industry, as well as football games for Los Angeles Times (http://football.latimes.com/), ProFootballWeekly (http://www.profootballweekly.rotohog.com/), Rallycast (https://www.rallycast.com/rallycast/index.jsp), Operation Sports (http://fantasy.operationsports.com/), and Military.com (http://football.military.com/scm/).

• NBA.com: We are currently building and deploying games as part of our continuing partnership with Turner Sports and the NBA, and will launch the third season of the NBA Stock Exchange game on NBA.com this coming week with some spectacular new features. (http://www.nba.com/fantasy/)

• Military.com Partnership: One of the most passionate groups for fantasy gaming is the US Military, and we have launched a new platform for the highly-trafficked website Military.com, starting with football and carrying into other sports and events. It is a great opportunity to give something back to a core audience that is particularly meaningful to me and which is passionate about the product and can get some real rewards out of the prizes that will be built into the competition.

• Financing: Even in this challenging economy we continue to find new investment dollars, which is the clearest proof of our viable business platform in this highly competitive space. This month we closed an additional $2 Million from Mission Ventures, which gives us even more bandwidth to grow as a brand.

• Media coverage: We were recently featured in the September issue of Entrepreneur Magazine. In case you missed it the link is: http://entrepreneur.com/magazine/entrepreneur/2009/september/203140.html

• Venture Industry: I am honored to be a keynote speaker at VentureNet (http://www.venturenet.org/) this year. The conference is always exciting, has sold out the last 10 years, and I recommend it for anyone raising money or starting a technology business in Southern California. Here is the code for a significant discount if you are interested in attending:
-Website: www.venturenet.org
-Code: VNJK
-Discounted rate: $99 ($100 savings off the non-member rate)

These are only a few of the latest developments and we will be implementing and announcing many more deals in the near future. We expect more partners and properties to be joining us in the fourth quarter and into 2010, as we grow market share and visibility as the best in class for developing and marketing innovative games for some of the biggest and most passionate players in the industry.

As always thanks for your time and interest, and if there is anything we can do to assist you or answer and questions, comments or opportunities please let me know.

Regards,

Kelly

Jul 16

Sporting News Launches Fantasy Football Powered by RotoHog

by Kelly Perdew Football, RotoHog.com, Sports No Comments

We went live this morning with both the Salary Cap and League Manager games on Sporting News.

Please check them out!

League Manager Game

Salary Cap Games

Have fun!

 
Copyright © Kelly Perdew 2004-2009 | Log in

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