Archive for August, 2010
ROTOHOG KICKS OFF BIG FALL SEASON BY LAUNCHING FOUR PARTNER GAMES WITH ITS NEW CUSTOMIZABLE PLATFORM
Fantasy football games with Military.com and Los Angeles Times, an Us Weekly Celebrity Fantasy Game, a new Premier League fantasy game with hi5, as well as a series of RotoHog fantasy football games, all on tap in August
LOS ANGELES, CA—(Marketwire – August 10, 2010) RotoHog, one of the fastest-growing and most innovative fantasy sports and entertainment game operators and developers for major brands, today unveiled the first of a series of new partner games using the SCP(TM) platform. The games, which include a celebrity fantasy game with Us Weekly, a military-focused fantasy football game for Military.com, a casual fantasy football game for the Los Angeles Times, a Premier League fantasy soccer offering with hi5.com and white label fantasy games under the RotoHog brand, represent the most aggressive and widespread use of the RotoHog customizable game platform for partners at one time. The RotoHog-created games will touch over 50 million fantasy and entertainment game enthusiasts by Labor Day.
“This product release is a great example of how diverse the business has become in the last few years, and we are proud to be able to partner with such a wide group of elite brands to deliver a high level experience, whether you have an interest in celebrity, football, or soccer,” said Kelly Perdew, CEO of RotoHog. “ We also recognize that there are so many quality sites out there that are small and looking for content, so we have developed syndicated versions of RotoHog-branded football games for smaller or growing sites to co-brand and offer their subscribers. It will show that no matter who the partner is…major media company or hard working independent fantasy site…we have a platform that can work.”
The new offerings include:
Us Weekly – For Wenner Media’s Usmagazine.com – the companion website to Us Weekly – RotoHog created the one-of-a-kind Celebrity Fantasy League which launches August 16 tied to a major mobile sponsor. In the CFL, fans get to play Hollywood agent and pick a roster of celebrities to put on their team. Each week they decide who to “start” and who keep in the Dressing Room. Fans score fantasy points when their chosen stars show up in the pages of the magazine, or on the website. Now in season II, the popular game increases migration from the magazine to the website and further engages fans into the Us Weekly brand. Find the game at http://www.cfl.usmagazine.com/splash
Military.com – RotoHog is proud to build on the success of last season’s customized Salary Cap Fantasy Football game for Military.com – a news and entertainment portal for active armed forces and veterans. Players can play in private, public or global leagues for prizes, with branches of service competing with each other for the ultimate bragging rights. Find the game at: http://football.military.com/scm/
hi5 EPL – Season starts 8/15: On the heels of the resounding success with the hi5 World Futbol Challenge (which had over one million participants), RotoHog and the leading social network for games created the very unique Confidence Pick ‘Em fantasy soccer/futebol/futbol game around the English Premier League. The EPL game allows players to use hi5 coins to buy Points Packs and place points on the outcome of each match. There is a global leaderboard, a friend leaderboard and the opportunity to earn virtual trophies and give virtual gifts to fellow players. Find the game at: http://hi5.com/friend/games/Premier_Futbol_Challenge-g2515-Arcade_Games.html?sourceId=5
Los Angeles Times – Pro Football Pick ‘Em – Season starts 9/9: Returning for its second year, and now powered by RotoHog’s SCPÔ, Pro Football Pick “Em, is a weekly casual fantasy football game which complements the enormously popular and respected sporting news coverage and commentary from The Times. The game enables Times Sports’ readers to register a team, create or join an existing league, invite friends and pick game winners. The game will be available at www.latimes.com/football
RotoHog has built some of the most advanced, fantasy games ever, which will soon be available to smaller platforms looking for a turn-key gaming solution to offer and engage their audiences.
The first will be:
RotoHog Salary Cap Fantasy Football: Set up for commissioner leagues, individual play in fantasy cash leagues and global fantasy leagues, the addicting style of the game keeps players involved every day of the week – not just Sunday mornings.
RotoHog builds powerful, award-winning games around any set of structured data (statistics, website activity, appearances on magazine covers, ticket sales, song downloads, etc.) for media partners such as BloombergSports, Sports Illustrated, NBA.com, NASCAR.COM, Turner Digital, Military.com, Los Angeles Times, Pro Football Weekly, AVP, Fox Sports International, UsWeekly and MySpace. Their gaming platform allows major brands and media companies to engage and monetize their audiences via a Games as a Service model. RotoHog is privately held, and based in Los Angeles, CA. Investors include Allen & Co, Mission Ventures, DFJ Dragon and Sports Capital Partners Worldwide.
For more information on RotoHog, or to sign up for league play, please visit www.rotohog.com.