Kelly's Blog

Mar 17

RotoHog Makes Hispanic Fantasy Baseball Real

by Kelly Perdew Baseball, Fantasy Sports,, Sports, Sports Market Ticker

March 16, 2009: RotoHog, which operates and develops online fantasy sports games, today will officially launch a Spanish-language version of its “Stock Exchange Fantasy Baseball” for the 2009 MLB season. The effort is being done in alliance with Fox Sports En Español, which will make the game available to subscribers across 25 countries in North and South America and the Caribbean. Although other fantasy games targeting the Hispanic community have been around since 2000, this marks RotoHog’s first entry into the Hispanic fantasy sports market. “Fantasy baseball play in the Spanish-language marketplace is growing faster than any other sport in the space,” said Kelly Perdew, CEO of Los Angeles-based RotoHog. “And partnering with [Fox Sports En Español] to deliver the highest quality gaming experience to an ardent and loyal fan base is a huge opportunity for us.” Fantasy sports is a burgeoning $1.5 billion dollar industry. According to the Fantasy Sports Assn., 29.9 million people 12 and older in the U.S. and Canada participated in fantasy sports in 2007, up from 19.9 million in 2006. The 2009 Fox Español Stock Exchange Fantasy Baseball Game powered by RotoHog features RotoHog’s exclusive “sports market ticker,” which allows users to access scrolling Stock Exchange player pricing information on their desktops, homepages, social networking Web sites and mobile devices. RotoHog is also working on a new fantasy game with the Association of Volleyball Professionals and has deals with, Turner Digital, Pro Football Weekly, GoDaddy, LG Electronics.

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