Kelly Perdew

July 1, 2009

Dear Friends and Colleagues,

Approximately two months ago I sent along a first quarter “progress report” letter to keep everyone up to date with all the new developments at RotoHog, as we expanded our partnerships and secured the necessary additional funding we would need to take the business to a new level. At the end of the letter I mentioned that more good news was coming, and today I wanted to pass along the latest advances we have made in the business as we continue to make the company into the most innovative fantasy sports gaming developer for major brands and professional sports entities.

Our leadership position in this very competitive marketplace is expanding almost daily. Just in the last few weeks we have been able to announce:

• A landmark partnership with The Sporting News, where RotoHog will build, activate and market all online fantasy games for one of the most established online properties and storied names in sports and entertainment publishing. http://tinyurl.com/necqpo

• A partnership with Chris Russo and the folks at Fantasy Sports Ventures, the fastest-growing independent site on the web, to build games for FSV’s extensive list of sites and ever-evolving business partners, brands and sponsors. http://tinyurl.com/n2kkju

• A strategic partnership with online news and content provider Operation Sports to produce, manage and market their 2009 Stock Exchange Football Game. Operation Sports is a leading news and content provider focused on the sports video game industry with over 100,000 members. http://tinyurl.com/cszvzh

These new deals, in addition to our existing partnerships with the NBA, Turner Sports, FOX en Espanol, Pro Football Weekly, the AVP and others, give us the widest range of strategic partnerships to develop and build games in the industry today, and the best part is we are just beginning to establish our brand.

In the next few months we expect to continue to grow partnerships with additional media entities around the globe, as we shape RotoHog into the ultimate destination for brands who want to provide “best in class” and innovative gaming applications to their loyal subscribers ubiquitously on their sites, mobile, and social media channels.

Once again, we want to thank you for your support and interest, and as always, if there is anything we can help you with, please let us know.

And please come play our famous Stock Exchange Football Game here http://tinyurl.com/nhfw96.

Regards,

Kelly Perdew
President & CEO, RotoHog

• Watching my stepson working on his blackbelt in Tae Kwon Do. Love the discipline, endurance and speed…but next up is bjj… #

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• Watching my stepson working on his blackbelt in Tae Kwon Do. Love the discipline, endurance and speed…but next up is bjj… #

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• David Hill interview http://tinyurl.com/mdzn9y. FoxSports needs to do more than add TV commentators online to compete with ESPN et al. #
• News Corp should own sports. FoxSports + RSNs + MySpace + Stats, Inc. = Sports domination if they can work together. #

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• #RotoHog Great article analyzing Fantasy Sports Ventures’ positioning to help brands connect with sport fans. http://tinyurl.com/n5v84f #
• malibu dinner party… #

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Movie and television stars and writers, rap music stars and beauty queens attended A Pair-A-Dice in Paradise Celebrity Casino & Charity Night held on June 13th at the Crevier Classic Car Museum in Costa Mesa, California. Guests caroused amidst dozens of vintage Packards, Cadillacs, Roadsters, Rolls Royce and other automotive ‘greats.’ The popular reggae-funk group Better Chemistry donated their sounds all night for energetic dancers. Professional dealers kept the dice and cards hot for those who were not busy over in the Karaoke corner or hanging with the stars in the VIP lounge.

The Sail Through Cancer Foundation’s mission is to support cancer survivors, particularly children, and have a voice in the reform of America’s war on cancer. One of Sail Through Cancer’s mandates is to connect cancer patients and survivors with boat owners who offer to take them out on the water for a day outing to get away from the rigors of their illness and the affects of its debilitating treatment.

Anyone can help this charitable cause by buying our book, Manning Up In Alaska (www.ManningUpInAlaska.com). Those who are suffering or who have a loved one or friend undergoing the rigors of cancer – boaters and landlubbers, alike – are urged to visit www.SailThruCancer.org.

• #RotoHog building and operating Fantasy Football game for Operation Sports in NY Sports Journalism article: http://tinyurl.com/nz73h2 #
• Great article on microcopy - VERY important the EXACT words you use… http://tinyurl.com/nfvd44 #

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I love this article about how Twitter was born. I see time and time again that the right team will find product and/or service for their customers.

LEADERSHIP!

• #rotohog at fantasy sports trade association conference in chicago, home of my exQB, jay cutler…. #

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• #RotoHog Great board meeting. Good deals in pipeline. Heading to Chi-town for a Fantasy Sports Conference. #

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