Open Letter #8 from Kelly Perdew, CEO Fastpoint Games, from January 7, 2011
Dear Friends and Colleagues:
Happy New Year! I hope your holidays were full of joy, merriment and great sports match-ups. Now that we have had a chance to re-energize our batteries, it’s time to kick-off the New Year with some exciting news.
The team at Fastpoint Games is pleased to announce the partnership with Sony Online Entertainment to extend its popular massively multiplayer online (MMO) title, EverQuest II (EQ II), in a brand-relevant way onto the Facebook platform. Together, the teams developed Fortune League, which aims to achieve three key goals.
1. Give existing players of EQ II a new way to engage with the MMO on Facebook, in short, “snackable” sessions throughout the day.
2. Introduce new players to the franchise.
3. Create an additional revenue streams.
Please find the game here on Facebook: Fortune League. Facebook was the platform of choice for SOE for several reasons including user demographics as well as reach. According to recent reports, Facebook was the No. 1 visited site in the U.S. for 2010, beating out Google, and boasts more than 500 million active users, who, according to Facebook, spend over 700 billion minutes per month interacting with the site.
To date, we have not found another MMO franchise that has successfully integrated a casual game on Facebook with the outside MMO environment to the extent that we have in Fortune League. The game allows users to engage with a series of exciting, weeklong quests on Facebook by pulling in live performance data, such as damages, deaths and healings, directly from EQ II. Fortune League rewards players’ abilities to assess quests, hero performance, situational opportunities and disasters and other players’ actions in a live trade market with valuable and unique prizes that can be used in the free-to-play and subscription versions of EQ II. The prizes for the first four-week adventure include AA Scrolls, XP Potions and Tattered Wings.
We hope you will join forces with us today in Fortune League! Build a party or join an existing league and be among the first to test out the alpha version at: http://www.facebook.com/fortuneleague.
We welcome your thoughts and feedback and look forward to keeping you posted on new milestones. This is a huge win for the Fastpoint Games team and we are thrilled to be able to share it with all of you.
And if you haven’t had enough Fantasy Football, please check out our Salary Cap Playoff Game @ http://football.rotohog.com/scm/ and get your team before tomorrow!
Stay tuned for more news about new partnerships and expanded solutions. And, as always, thank you for your support through a fantastic 2010 and we look forward to all the great things to come in 2011.