Kelly's Blog

Jun 09

RotoHog CEO, Kelly Perdew, Open Letter

by Kelly Perdew Baseball, Entrepreneur, Fantasy Sports, Leadership, RotoHog.com, Soccer, Sports

I hope this note finds you well. It has been some time since we updated you on the progress we are making with RotoHog and our new partners and applications, and with three of our newest partners launching games two in last two weeks for World Cup and one in the very near future for baseball, we wanted to provide you with an update on our continued progress as one of the world’s fastest growing and most efficient developers of white label games for high level media properties both in sports and entertainment.

When I last wrote, we had just launched two very successful games in the entertainment field, one with US Weekly (Season 2 is starting soon: http://bit.ly/bQnAc1) and the other for “The Bachelor.” Those games have been very successful as brand extensions both for the magazine and for the reality show series, and they have led to another series of games that will be announced in the coming weeks, so stay tuned.

However as you know our biggest focus has been in the sports world. Our continued work in producing games for NASCAR.com, Pro Football Weekly, Turner Digital and NBA.com has led to more work in the space, with the afore mentioned new partners. In the last few weeks we have been able to secure a deal to develop a Facebook game for BloombergSports, the recently launched consumer arm of one of the world’s most successful business data analysis brands. This new game, which will be launched in the coming weeks, will take Bloomberg’s new consumer baseball analysis product and give all the data a new fan-friendly platform that can be used by millions of followers and fans of baseball on Facebook. It will be a fun and very easy application that we think will expose this high functioning and very elaborate product BloombergSports has created to a new, wider level of engaged baseball consumer, and we are very proud to be working with them on the project.

Our other two new developments are for the coming World Cup. The first is another Facebook application, this one with Sports Illustrated allows fans to handicap their favorite countries throughout the World Cup draw, giving a new legion of digital soccer fans the ability to enjoy the world’s largest sports spectacle online like never before. You can play it here: http://bit.ly/91NADw.

Our second World Cup application is on a more global level with hi5, the largest social entertainment site for games in the world. We launched “The World Futbol Challenge” for hi5’s 50 million global users. The game, which is featured on hi5.com leading into the start of World Cup, is a confidence “pick em’ game, which gives the user the ability to earn added points in a pari-mutuel-like pool for picks they feel are the real value. Make your own picks here: http://bit.ly/bCR7La. Both these games for our two new partners continue to support our plan of global expansion for all of our games.

Soccer is the fastest-growing sport outside the United States in the fantasy space, and by working with these two premier brands to build their games, we are confident that our position on a global basis will be just as strong as we currently are domestically. When the world’s media companies look to build games, Rotohog will be their partner of choice.

Again these are just some of the new projects we are undertaking as the spring continues along. We are having another solid quarter in challenging times, and are looking forward to continued expansion both in sports and entertainment as the year plays out.

As always, thanks for your support and input, it is invaluable as we grow our business and it is very much welcomed. If there is anything we can assist with or questions we can answer please do not hesitate to ask.

Regards,

Kelly

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