Kelly Perdew

We went live this morning with both the Salary Cap and League Manager games on Sporting News.

Please check them out!

League Manager Game

Salary Cap Games

Have fun!

July 1, 2009

Dear Friends and Colleagues,

Approximately two months ago I sent along a first quarter “progress report” letter to keep everyone up to date with all the new developments at RotoHog, as we expanded our partnerships and secured the necessary additional funding we would need to take the business to a new level. At the end of the letter I mentioned that more good news was coming, and today I wanted to pass along the latest advances we have made in the business as we continue to make the company into the most innovative fantasy sports gaming developer for major brands and professional sports entities.

Our leadership position in this very competitive marketplace is expanding almost daily. Just in the last few weeks we have been able to announce:

• A landmark partnership with The Sporting News, where RotoHog will build, activate and market all online fantasy games for one of the most established online properties and storied names in sports and entertainment publishing. http://tinyurl.com/necqpo

• A partnership with Chris Russo and the folks at Fantasy Sports Ventures, the fastest-growing independent site on the web, to build games for FSV’s extensive list of sites and ever-evolving business partners, brands and sponsors. http://tinyurl.com/n2kkju

• A strategic partnership with online news and content provider Operation Sports to produce, manage and market their 2009 Stock Exchange Football Game. Operation Sports is a leading news and content provider focused on the sports video game industry with over 100,000 members. http://tinyurl.com/cszvzh

These new deals, in addition to our existing partnerships with the NBA, Turner Sports, FOX en Espanol, Pro Football Weekly, the AVP and others, give us the widest range of strategic partnerships to develop and build games in the industry today, and the best part is we are just beginning to establish our brand.

In the next few months we expect to continue to grow partnerships with additional media entities around the globe, as we shape RotoHog into the ultimate destination for brands who want to provide “best in class” and innovative gaming applications to their loyal subscribers ubiquitously on their sites, mobile, and social media channels.

Once again, we want to thank you for your support and interest, and as always, if there is anything we can help you with, please let us know.

And please come play our famous Stock Exchange Football Game here http://tinyurl.com/nhfw96.

Regards,

Kelly Perdew
President & CEO, RotoHog

By ERIC FISHER
Staff writer
Published June 08, 2009 : Page 27

See full article here.

Fantasy outfit RotoHog has struck a multiyear deal with Sporting News to power the media outlet’s suite of fantasy games.
Beginning with fantasy football this fall, Los Angeles-based RotoHog will develop and operate a set of free and fee-based fantasy games under the Sporting News brand for football, baseball, golf, hockey and motorsports. Of particular note is how the pact aims to extend Sporting News’ fantasy reach into social media and mobile networks, using technologies that allow assets from the games to be easily distributed from SportingNews.com onto platforms such as Facebook and the iPhone.

“In order to take our games to the next level, we wanted to align with somebody intensely focused on the space, was committed to a strong [business-to-business] solution, and wasn’t satisfied with developing the same old off-the-shelf products,” said Jeff Gerttula, vice president and general manager for online at Sporting News.

For RotoHog, the deal extends a run of activity this year that includes a somewhat similar deal with Fox Sports en Español, an alignment with ticketing outfit RazorGator, and the closing of a $2 million round of Series B venture capital funding. “This is a very strong testament to what we’re doing and the platform we’ve developed,” said Kelly Perdew, RotoHog chief executive. “We’re very excited to be partnering with an iconic brand like this and are pleased to be able to have good things like this happening in this economy.”

Article on game companies are making money in the social media space and RotoHog is in the mix!

You can put this Sports Market Ticker(TM) anywhere! Just click “Settings” on the Ticker!

Here is Sean Koerner’s (one of RotoHog’s top fantasy analysts) view of Manny’s impact on fantasy players as a result of his 50-game suspension:

Players who own Manny:

Exchange/Salary Cap – pretty simple…you are going to want to drop him immediately!

H2H league – Don’t Panic. Place Manny onto your bench and don’t take him off until he returns on July 3rd. Hopefully your bench has enough depth where you can place a respectable OF in place of him, if not go scour the list of Free Agent Outfielders and add the best one available. Make sure you take a deep breath before looking at any of the trade offers you may get for Manny, the other owners in your league will be testing you to see just how low cheap you are willing to give him up right now. You are going to have to imitate Manny’s agent Scott Boras and be firm with the other owners and demonstrate that you feel that Manny still has a ton of value. Yes, he will be out for almost 8 weeks, but he will be back in time to produce for your team in the 2nd half of the season and in the playoffs. Speaking of the playoffs, here are a couple of scenarios to consider:

- If the season were to end today and your team were to make the playoffs; go ahead and keep Manny, be patient. Remember that he is suspended (and not injured), so when he returns he will most likely pick up where he left off and help you down the line in the playoffs when it matters most. If may start to slightly slip in the standings, but if you fear your playoff chances are getting more and more grim, you may need to sacrifice Manny to get a quick upgrade for that OF slot.

- If the season were to end today and your team would be out of playoff contention; go ahead and start to get a feel for who you can get for him. Maybe start with players like Adam Dunn (Was - OF) or Ryan Ludwick (STL - OF) and work your way down. It is very important to make it to the playoffs, so you must do everything and anything possible to get there, but it is also important to not give up too much!

Points League – Manny will not be producing any points for the next 8 weeks, so if you don’t have enough depth to sustain that kind of blow, then you might want to consider trading him away. It is important to get a player that would have enough value to start every single day for the rest of the season because that is what you might be missing with Manny being out. A player like Vernon Wells (Tor – OF) or Hunter Pence (Hou – OF) might be the range you can offer Manny for straight up.

Players who don’t own Manny:

-Try to offer ‘buy low’ trades to Manny owners immediately to try to catch them making a panic move. If you can afford to have Manny on your bench, propose straight-up trades for Manny with players playing way over their heads right now (such as Nick Swisher or Adam Lind) and see if you can snag him at a cheap price.

How Manny’s injury affects his teammates:

Orlando Hudson (4th in the NL in runs) will see a decrease in his run production and Andre Either (3rd in the NL in RBI’s) will see a decrease in RBI production. Therefore those 2 players take the biggest hit, but nothing to panic about. As far as Dodger pitchers such as Chad Billingsley and Clayton Kershaw go…yes they will miss Manny’s offensive production, but they will have a better defense behind them without ‘Manny Being Manny’ on the field and can only help their ratios such as ERA and WHIP (walks + hits / innings pitched).

Juan Pierre receives the biggest boost with Manny’s suspension and should be the favorite to fill in for him in LF. Owners who are desperate for steals should pick him up immediately.

Looks like it is going to happen: http://tinyurl.com/cwt3qp!

How will it impact Fantasy Sports?

Players names and statistics are not owned by the leagues; rather, they are considered in the public domain and FREE…good news for us fantasy sports companies. Check out coverage on Bloomberg here: http://tinyurl.com/chefjq

The AVP and Rotohog would like to formally congratulate our first Weekly Winner in the AVP Fantasy Salary Cap Game! The winner in the Global League after Riverside is Dan Madden. Dan, who beach volleyball fans may know as “Danny Kinda,” is the Art Director of KindaGood.com, a website that focuses on beach volleyball players and their lifestyle.

“I’ve been training my whole life for this tournament. My coaches always told me that when it came to volleyball, fantasy came natural for me,” said Danny.

In addition to bragging rights, Dan has won an official game ball signed by the 2008 Beijing Olympians and two VIP passes to an AVP event of his choice in the 2009/2010 season. Dan has now also been entered into the running for the Grand Prize of a VIP Trip for two to the AVP Las Vegas Event. Grand Prize includes hotel, VIP tickets, Player Party Invite and a Trophy Presentation right on the sand. Congratulations Dan!

In order to keep Dan from winning two weeks in a row, you need to up your game for San Diego, taking place May 1-3 at the Rincon Harrah’s. An AVP Wilson bag with prizes and two VIP passes to an AVP event of their choice in the 2009/2010 season is at stake, so get to it!

AVP Fantasy players can set up leagues for free, invite their friends, and compete for valuable prizes at AVP.com. PLAY HERE!

April 22, 2009

ROTOHOG, RAZORGATOR FORM PARTNERSHIP FOR 2009 BASEBALL SEASON

One of America’s leading media distribution companies adds leading secondary ticket provider as exclusive partner for 2009

LOS ANGELES (April 22, 2009) – RotoHog, the leading fantasy sports platform provider, today announced an exclusive partnership with RazorGator for the 2009 Baseball season. The partnership will give RotoHog’s Fantasy baseball participants access to RazorGator’s exclusive ticket inventory for live events, as well as other merchandising and promotional opportunities.

“This partnership with RazorGator gives both RotoHog.com subscribers and our baseball platform partners tremendous added value for 2009,” said Kelly Perdew, CEO of RotoHog. “As one of the premier secondary ticketing sites in the marketplace, RazorGator will give our fantasy baseball players direct access to tickets and other opportunities designed to enhance their online gaming experience beyond fantasy play. They are the perfect partner as we find new ways to expand the gaming experience for all involved.”

“We are always looking for the best in class in partners to reach the avid fan, and RotoHog’s games and their partners are a great fit for us,” said Scott Roback, Vice President of Business Development for RazorGator. “This deal will give all subscribers the opportunity to get access to a very unique list of products and services, tailored to their interests, and we think will be very well received by all those playing Rotohog’s games.”

Fans playing fantasy baseball on RotoHog.com will have access to a co-branded ticket sale website. RotoHog will be able to provide its fantasy sports partners with the option to have a fully-integrated, customized ticket sale component into their white label games. This will provide RotoHog’s partners with an additional revenue stream within the games beyond advertising, sponsorships and premium in-game revenue.

RazorGator’s partnership with RotoHog aligns the industry leader in Hard-To-Get® tickets for sold-out sports and entertainment events worldwide with die-hard sports fans which make up a core section of RazorGator’s audience. The arrangement is another in a long line of strategic distribution partnerships cemented by RazorGator following similar associations with Amazon, Yahoo!, Fox Sports.com, CBSsports.com, MSN and more. Also, through its subsidiary PrimeSport, the global leader in hard-to-get event packages and corporate hospitality, it has official partnerships with professional sports teams and organizing committees. PrimeSport counts the NCAA®, Tournament of Roses® Committee, UFC and several NFL teams among its partners.

About RotoHog
RotoHog is the leading fantasy sports platform provider, with partners including NBA.com, Turner Digital, Pro Football Weekly, AVP, Fox Español, RazorGator, GoDaddy, and LG Electronics. RotoHog is privately held, and based in Los Angeles. Investors include Allen & Co, DFJ DragonFund, Mission Ventures and Sports Capital Partners Worldwide. For more information on RotoHog, please visit www.RotoHog.com/corporate.

About RazorGator
RazorGator is the leader in Hard-To-Get® tickets for sports and entertainment events worldwide. RazorGator Interactive Group, which operates RazorGator, PrimeSport, and TicketOS, is a privately-held company headquartered in Los Angeles, California, with offices in Atlanta, Dallas, Phoenix, and India. Official partnerships with professional sports organizations include several NFL teams, the NCAA Men’s Division I Basketball Championship Tournament, NCAA Men’s Final Four, NCAA Women’s Final Four®, NCAA Men’s College World Series®, NCAA Men’s Frozen Four®, Rose Bowl®, and UFC®. For more information, visit www.razorgator.com or call 1-800-542-4466.

Media Contact:

Joe Favorito
RotoHog
917-566-8345
jfavorito@rotohog.com